Olderpreneurs

Over-50s are the new start-up generation, accounting for 43% of new UK businesses.  They’re more likely to innovate, and be trading 5 years later, than under-35’s.  Technology is ageless; whether you’re 10 or 100, the driver-less car takes you where you wish to go.  Get older workers to design products & services for younger consumers – not the other way round.     What’s the Word? Series 1 (5/7)  [photo: pqottschalk]