Returns 33% of web orders end up as returns vs. 9% at bricks-&-mortar shops. Processing/ shipping returns can be 20% to 65% of e-tailer’s cost of goods sold. Why merchants prefer to take online returns at a physical store: 66% of shoppers make a new purchase during that visit. More sizing info & clear photos reduce…
Month: November 2018
Yonks Waited indoors for yonks for your item to be delivered? 33% of buyers abandon online purchase at Checkout stage, due to no suitable delivery option. 1 in 3 online sales now via Click & Collect from a local shop, twice as many as in 2016. Wait a minute, Mr Postman Guessed the Word? …
Discount 1/3 of retailers find a percentage discount is the most effective customer incentiveLess than 3% of browsers make it to the Cart page on a retail website. Crowd logic highlights purchases by other shoppers buying the same item, & helpful small-ticket add-ons that complement what a customer is already buying Guessed the Word? …
Inspect Walls & borders are useless without a way to inspect what’s going through. A mix of human guards, technology & intelligence can oversee a barrier effectively. Northern Ireland checks 1.4% of goods coming from non-EU countries. In the south, Republic of Ireland checks 1%, the lowest rate in the world. Another bra in…
Trademark Can’t protect shape, colour & taste through trademarks. They’re not distinctive enough to be seen as a mark of origin without the brand name/ logo. Courts have refused copyright applications for London taxi and KitKat shapes, Cadbury’s specific shade of purple, & the taste of spreadable cheese. Have a break Guessed the Word? …
Guess the Word and Contact Us for prizes! Series 34 starts soon….. 1st letter of each Post Title (in a Series) spells a business word – spelt correctly or jumbled up. Previous answers: Series 33 spelt V-I-E-W-E-R (REVIEW) Series 32 spelt C-I-G-L-O (LOGIC) Series 31 spelt P-O-N-Y-M-A-C (COMPANY) Series 30 spelt K-R-O-W (WORK) Series 29 spelt R-O-P-Y-J-A-D-E (JEOPARDY) Series 28 spelt G-U-I-L-D-B-I-N (BUILDING) Series 27 spelt F-R-U-I-T-E-X …
Reject Reject the status quo? Guard against throwing out the baby with the bath water‘No’ can be a prelude to ‘Yes; there may just be a need for more information. The best businesses accept rejection (and learn from it), and reject acceptance (which may make them complacent) Guessed the Word? Series 33…
Emotion Emotion can prevent start-ups from seeing their idea isn’t viable as a business. Obscure, esoteric new products/ services only appeal to few people. Targeting a small niche means less competition, but also less money Guessed the Word? Series 33 (2/5) [pic: lubo minar]
Weather What is normal British weather now? 2018 was UK’s joint hottest summer on record. So far, it’s been too hot, too cold, too wet or too dry for farmers, so will impact food prices. Feb/Mar: sub-zero temperatures. Apr: cold rain. May: unseasonally warm. Jun/Jul/Aug: baking hot. Sep/Oct: unusually mild. Nov/Dec: ????? Guessed the…
Endeavour Our human spirit of endeavour to discover something new. 1768 – small coal ship, built for reliability not speed, left Plymouth for the uncharted South Pacific sea. After 2 years, huge Atlantic storms, Cape Horn & tip of South America, it found New Zealand & Australia. And changed our view of the world…