Eyeball auction

Highest bidding advertiser gets to show their ad to web page viewer in > 1/10th of a second from loading the page.  Cookie data – location, gender, age, likes, dislikes – indicates how valuable that customer could be, so how much to bid  (while placing new cookies for future use)

Guessed the Word?           Series  24 (4/7)          [pic: Engin Akyurt]