Go Let’s go! The freedom of the open road has inspired many powerful visions to transport ourselves (physically & metaphorically) from one place to another through imagination, desire & effort. The journey can be as rewarding as the destination Guessed the Word? Series 28 (8/8) …
Category: G
GDP Royal wedding boost to UK economy estimate >£1bn ($1.4bn) in tourism, retail, restaurants, fashion & gifts. But till recently, VAT from small firms was excluded in GDP calculations. Volunteer work still doesn’t count, as no monetised transaction Guessed the Word? Series 24 (6/7) [pic: Jaguar E-type Concept…
Gym The gym is the new pub. 36% of 18-36 year olds pay for membership – twice the %age of people older than them. In 2018 – UK gyms will go over 7,000 for 1st time, membership will exceed 10m & market value will reach £5bn Guessed the Word? Series 23…
Green space Green space valued by all – from US presidents (Trump ‘Central Park’ trademark 1991) to Russian spies (2018). Key to physical/ mental well-being, as >50% of world’s population live in cities Guessed the Word? Series 20 (1/6) [pic: summa]
Gender Mx (pronounced “Mix”), the gender-neutral title, now on official UK documents. Unilever removing gender stereotypes from its marketing of €8m per year. Will impact global advertising. Guessed the Word? Series 9 (4/6) [photo:injanuary]
Generation Z > 20 years old, Gen Z are super-visual digital natives. They need a cause, make (not consume), collaborate, problem-solve, and like the raw & imperfect (to develop/ own/ share). Offer them: membership (not marketing), flexi-booking, refunds, try-before-you-buy, social space (festivals), personal devices, freemium content & start the relationship earlier Guessed the word?…