Generation Z

> 20 years old, Gen Z are super-visual digital natives.  They need a cause, make (not consume), collaborate, problem-solve, and like the raw & imperfect (to develop/ own/ share).

Offer them: membership (not marketing), flexi-booking, refunds, try-before-you-buy, social space (festivals), personal devices, freemium content & start the relationship earlier

Guessed the word?  Series 3  (3/7)  [photo: Lifetravellerz]