News Spinning out of control: the link between news and reality. It seems we don’t want boring news, but fearful/ angry reports. Like politics, news is partly show business, & gives us what we want Guessed the Word? Series 18 (3/5) [pic: ryan stefan]
Category: N
New Consumers are both curious & fearful of anything new. Familiar, but surprising, goods/ services will appeal. Powerful ‘pre-awareness’ examples: Star Wars, James Bond, Harry Potter Guessed the Word? Series 17 (3/7) [pic: annca]
Happy New Year! Guess the Word and Contact Us for prizes! Series 17 starts soon….. 1st letter of each post Title (in a Series) spells a business word (spelt correctly, backwards, jumbled up or as an anagram). Previous answers: Series 16 was Zzz (sleep, rest & recharge) Series 15 spelt W-E-N (NEW) Series 14 spelt X-A-M-S (XMAS) Series 13 spelt V-E-L-U-A …
Novelty The human novelty bias makes us think the new is somehow more relevant. What’s really important is the patterns that have held true for generations Guessed the Word? Series 15 (1/3) [photo: jackmac34]
Nightclub While British clubbers mourn the loss of famous venues, German court ruled Berlin superclub, Berghain produces work of special cultural importance, so can pay less tax Guessed the word? Series 7 (4/4) [photo: AurelienDP]
Nudge Google tested 41 shades of blue for advertising hyperlinks, & got $200m extra annual revenue, by choosing this hex colour #2a5db0. Psychology can help firms guide buyers in the ‘right’ direction Guessed the Word? Series 2 (2/10) [photo: BeautyColorCode]
Neo-banks New digital-only branch-less ‘banks’ (eg. Atom, Monzo, Starling, Tandem) are not actually banks in the traditional sense – beware! They use apps to provide low-cost money management (lending, investing, shopping) from other providers, including traditional banks What’s the Word? Series 2 (10/10) [photo: JordanHoliday]
Neuroscience New insights into how we think can help business. We rarely detect forged bank notes, despite well-publicised security features – watermark, metal strip, changing colours – as our brains ignore things which seem to fit our assumptions, and only notice details we go out to seek What’s the Word? Series 1 (7/7) [photo: johnhain]
Netflix biz model: There’s many Woody Allen fans in the world, but not enough near most stores. So, to make money ~ have MANY Woody Allen movies in ONE store in the middle of the world (not many Woody Allen movies in many stores) What’s the Word? Series 1 (2/7) [photo: Lloyds Dirks]