Augment

Business Covid-survival tactic: augment existing product or service at low- or no cost.  Be customer-centric.  Turn a purely transactional relationship into an advisory one.  In the end, value is simply being of service, not a vague concept.  Something has value as long as it is able to serve.  It really is that simple.  And from that, all else follows.  Ask your mum

Guessed the Word?                 Series 67 (5/7)                  pic: D Wiliam