One-size-fits-all One-size-fits-all album release strategy is archaic. Now even artists without a rapid hit can keep cash flowing by streaming new material regularly & social media updates. Live the stream & win the battle against short-termism Guessed the Word? Series 20 (3/6) [pic: BRRT}
Month: March 2018
Longevity Consumers now value sustainability, simplicity, longevity. ‘Planned obsolescence’ doesn’t work when they want to build and keep a relationship with the product/ service provider. Back to the future Guessed the Word? Series 20 (6/6) [pic: Royal Enfield]
Business as usual (BAU) The maxim of the British people is ‘business as usual’ ~ Winston Churchill, 1914. Regardless of current difficult weather/ events, the show must go on Guessed the word? Series 20 (4/6) [pic: tomas anton escobar]