New Consumers are both curious & fearful of anything new. Familiar, but surprising, goods/ services will appeal. Powerful ‘pre-awareness’ examples: Star Wars, James Bond, Harry Potter Guessed the Word? Series 17 (3/7) [pic: annca]
Month: January 2018
Un-retire 1/4 of Britons un-retire within 15 years of leaving work. Men, higher-educated & healthy people more likely to return, but no clear link between financial difficulty & un-retiring Guessed the Word? Series 17 (5/7) [pic: pablo-hermoso]
Trust Big Tech is losing our trust. Fake news, minimal tax payments, ads alongside extremist content, poor attitude to harassment, unfair terms, & unsuitability for kids. Public sentiment is turning against the tech giants Guessed the Word? Series 17 (4/7) [pic: ElisaRiva]