Yellow

Our eyes see yellow 1st, so sales stickers grab our attention.  Good design – use yellow for kids/leisure goods.  Otherwise as a highlight only, & not on pricey items (especially for men, as they regard it as cheap).  Yellow & black is highest contrast colour combination, good for warning signs to be read at speed, distance or night.  Bright yellow was reserved for emperors in ancient China

Guessed the Word?          Series 47 (7/7)          pic: gregReese