Tag: underdog

July 16, 2018 admin123@ No comments exist

Underdog Brands can profit from positioning as the underdog.  Determination to triumph against the odds has a strong appeal – in events (dive rescue of Thai boys), sport (Wimbledon, World Cup), books (Harry Potter), clothes (the humble waistcoat), or business Guessed the Word?           Series 27 (5/7)              [pic:…