Augment Business Covid-survival tactic: augment existing product or service at low- or no cost. Be customer-centric. Turn a purely transactional relationship into an advisory one. In the end, value is simply being of service, not a vague concept. Something has value as long as it is able to serve. It really is that simple. And…
Tag: simple
Scotch egg The humble Scotch egg lays out features of successful products: Simple components, well planned & properly executed (hard or soft boiled egg, enclosed in sausagemeat, rolled in breadcrumbs & fried). Many claims to invention (Scotland, England, India, Algeria). Enduring (from pre-18thC). Convenient (portable snack). Good anywhere (indoor meal, outdoor picnic). Popular (versions worldwide). …
Longevity Consumers now value sustainability, simplicity, longevity. ‘Planned obsolescence’ doesn’t work when they want to build and keep a relationship with the product/ service provider. Back to the future Guessed the Word? Series 20 (6/6) [pic: Royal Enfield]
Design Objects that appear simple, but solve key problems beautifully are the mark of great design – Apple Design Chief says we still don’t have a good soap dispenser Guessed the word? Series 5 (1/4) [photo: stevepb]