Over-program “Don’t just book it, Thomas Cook it” worked when travellers over-programmed & wanted to know what they were going to do in advance. Since 1841, the world’s oldest travel firm offered such tours, but didn’t adapt enough for what’s wanted now – unexpected experiences & adventures. In an online world, 563 shops and £1.7bn ($2.1bn)…
Tag: shop
Omni-channel Clicks to bricks! Omni-channel retail works as we prefer a memorable buying experience to just spending money on a product/ service. A physical presence drives the buyer back to the e-commerce portal – the fabled ‘halo effect’. Innovative e-tailers jump from digital to physical, & reinvent themselves with a bricks-&-mortar shop Guessed the Word? …
Returns 33% of web orders end up as returns vs. 9% at bricks-&-mortar shops. Processing/ shipping returns can be 20% to 65% of e-tailer’s cost of goods sold. Why merchants prefer to take online returns at a physical store: 66% of shoppers make a new purchase during that visit. More sizing info & clear photos reduce…
Yonks Waited indoors for yonks for your item to be delivered? 33% of buyers abandon online purchase at Checkout stage, due to no suitable delivery option. 1 in 3 online sales now via Click & Collect from a local shop, twice as many as in 2016. Wait a minute, Mr Postman Guessed the Word? …
e-commerce Tech can save the high street through click-&-collect, the fastest growing element of on-line retail. A ‘real’ shop is a showroom for online sellers + a single collection point for stuff bought from many web retailers Guessed the Word? Series 17 (2/7) [pic: emre-karatas]
Retail theatre Selfridge’s Work It Lab gets together forward-thinking employees to devise & champion new ways of working. “There’s no fun like work” ~ Harry Gordon Selfridge, 1909 Guessed the Word? Series 4 (2/6) [photo: cezary_p]