New Consumers are both curious & fearful of anything new. Familiar, but surprising, goods/ services will appeal. Powerful ‘pre-awareness’ examples: Star Wars, James Bond, Harry Potter Guessed the Word? Series 17 (3/7) [pic: annca]
New Consumers are both curious & fearful of anything new. Familiar, but surprising, goods/ services will appeal. Powerful ‘pre-awareness’ examples: Star Wars, James Bond, Harry Potter Guessed the Word? Series 17 (3/7) [pic: annca]