Augment Business Covid-survival tactic: augment existing product or service at low- or no cost. Be customer-centric. Turn a purely transactional relationship into an advisory one. In the end, value is simply being of service, not a vague concept. Something has value as long as it is able to serve. It really is that simple. And…
Tag: service
Kitchen Wimbledon has 50 kitchens & 364 chefs to feed 39,000 fans daily. Plus competitors, match officials, staff, club members & >3,000 always-hungry media reps. And serve lunch, afternoon tea & end-of-the-day drinks to 74 guests in the Royal Box overlooking Centre Court. 26 on-site restaurants and 33 grab-&-go kiosks. Faultless service expected & delivered Guessed…
Emotion Emotion can prevent start-ups from seeing their idea isn’t viable as a business. Obscure, esoteric new products/ services only appeal to few people. Targeting a small niche means less competition, but also less money Guessed the Word? Series 33 (2/5) [pic: lubo minar]
Value-added tax Lower VAT rates reduce the ‘black economy’. Self-enforcing VAT is 1950s French invention. Instead of a levy on final sale of a product/ service, it’s imposed at every step of production, with a refund for the tax paid at the previous step. Each firm reports the VAT the previous firm in the chain should’ve…
Eyeopener Best investment of Director time in summer? Answer customer calls. While colleagues are on holiday, learn how clients feel & what staff deal with day to day. Wisdom from the frontline Guessed the Word? Series 27 (7/7) [pic: PDPics]
You If you’re not paying for a service, you are the product The customers are the advertisers, who use info about you to target their ads Guessed the Word? Series 18 (5/5) [pic: simschmidt]
Original No good being original if there’s no demand for the product/ service at a profitable priceA sensible economic model underpins every successful business Guessed the Word? Series 18 (2/5) [pic: timon klauser]
Lighting makes a difference: blinding garishness? cold ghoulishness? dim gloominess? Good lighting welcomes viewers, shoppers, patients & guests Guessed the word? Series 7 (2/4) [photo: Mike Wilson]