Collapse Which firms will collapse first? Zombie enterprises propped up by repeat loans won’t stagger on through the pandemic. Nor will their main clients & key suppliers. Despite government rescue packages, it will be corporate undertakers & wind-up merchants who stand & deliver Guessed the Word? Series 56 (3/8) …
Tag: rescue
Underdog Brands can profit from positioning as the underdog. Determination to triumph against the odds has a strong appeal – in events (dive rescue of Thai boys), sport (Wimbledon, World Cup), books (Harry Potter), clothes (the humble waistcoat), or business Guessed the Word? Series 27 (5/7) [pic:…