Defray Lockdown lesson: defray cost of online delivery with higher minimum sale transaction value, or profits dip. Fees never cover the cost of pick-up & drop-off. Encourage click & collect, to avoid delivery costs. In-store shopping may be past its use-by date, but remains the most lucrative channel for stores Guessed the Word? …
Tag: online
Order in Lockdown = order in some food! Online orders boost sales, but to pivot to delivery, a restaurant must overhaul menus with transit in mind, coordinate couriers, absorb delivery firms’ 30%+ fees, re-jig kitchen layout to include dedicated production lines to fulfil digital orders, & install pick up units in place of tables &…
Over-program “Don’t just book it, Thomas Cook it” worked when travellers over-programmed & wanted to know what they were going to do in advance. Since 1841, the world’s oldest travel firm offered such tours, but didn’t adapt enough for what’s wanted now – unexpected experiences & adventures. In an online world, 563 shops and £1.7bn ($2.1bn)…
Returns 33% of web orders end up as returns vs. 9% at bricks-&-mortar shops. Processing/ shipping returns can be 20% to 65% of e-tailer’s cost of goods sold. Why merchants prefer to take online returns at a physical store: 66% of shoppers make a new purchase during that visit. More sizing info & clear photos reduce…
Yonks Waited indoors for yonks for your item to be delivered? 33% of buyers abandon online purchase at Checkout stage, due to no suitable delivery option. 1 in 3 online sales now via Click & Collect from a local shop, twice as many as in 2016. Wait a minute, Mr Postman Guessed the Word? …
You If you’re not paying for a service, you are the product The customers are the advertisers, who use info about you to target their ads Guessed the Word? Series 18 (5/5) [pic: simschmidt]
e-commerce Tech can save the high street through click-&-collect, the fastest growing element of on-line retail. A ‘real’ shop is a showroom for online sellers + a single collection point for stuff bought from many web retailers Guessed the Word? Series 17 (2/7) [pic: emre-karatas]
Search Web searches reveal how we really are. Terms which track US joblessness best are not “new jobs” or “employment office”, but “porn” and “online gaming” during the day Guessed the word? Series 11 (4/4) [photo: croisy]