Tag: morph

November 7, 2020 admin123@ No comments exist

Moment Change at the White House – Kodak moment!  Why the shutters fell on Kodak offers lessons for Covid survival: base strategy on users, not current product (film) or service (brand, distribution network).  Hoping the gloomy threat will vanish?  Kodak didn’t foresee digital images replacing paper prints, &  memory-capture morphing into experience-sharing.  React to what’s…

March 23, 2020 admin123@ No comments exist

Positioning Coronavirus: agile firms shift gear fast & position themselves differently Think laterally, pivot & step out with more.  Flex business assets & service delivery.  Vans can take groceries from local shops to customers stuck indoors.  Face-to-face courses morph into webinars.  Cafes can take online orders.  Hotel rooms can store goods.  Warehouses can be healthcare…