Change The pace of change will never be as slow as it is todayWe over-estimate change in the near term, & under-estimate it over the long term. Life will be pretty similar a year from now, but probably really different in 10 years. 2007 – 1st iPhone. Today – more mobile devices than human beings….
Trend 2017 mobile ad expenditure will hit £7bn (1/3 of UK advertising). But this most dramatic industry shift of the past 5 years is blighted by ad fraud (“bots” impersonating humans), and is now 2nd only in value to drug crime world-wide Guess the Word? Series 5 (3/4) [photo: rami al-zayat]