Resistance Resistance to giving up cars is due to strong emotional attachment. Even at purchase, how the vehicle reflects our personality/ status overrides lifestyle considerations & budget limits. Many people talk to their vehicles & say they’ve had life’s most memorable moments in them. So marketers & advertisers gear up the emotional ties, & car…
Tag: memorable
Password A good, memorable password is long, not complex. Like ‘Snow White & the 7 dwarfs’ (rather than 8 characters). Even better – 3 random words which are easy to recall. Average person has 19 passwords! No need to change a password (unless it’s compromised) nor mix capital letters, numbers & symbols. Password managers don’t…
Omni-channel Clicks to bricks! Omni-channel retail works as we prefer a memorable buying experience to just spending money on a product/ service. A physical presence drives the buyer back to the e-commerce portal – the fabled ‘halo effect’. Innovative e-tailers jump from digital to physical, & reinvent themselves with a bricks-&-mortar shop Guessed the Word? …