Exhaust Around 2000: birth of surveillance capitalism. Tech firms didn’t know how to make money from the internet. We did a search, they delivered results & ejected our details. Then Google stumbled on the answer: keep the “data exhaust” (who we are, what we seek, what we do next), render it into information to sell…
Tag: Google
Empire Sovereignty – what does a powerful empire look like now? It’s got many people in its grasp. It collects & stores data about its subjects, to use for its own gain. It tracks their activity & location to target them with ‘information’. It cites privacy/ security as reasons for changes which benefit the emperor. …
Regulate Time to regulate search & social media tech giants as they’re brokers into the information marketplace, & critical infrastructure to the global economy. An industry consortium, (sanctioned by government) can regulate, balance the interests of small & large firms, and set ground rules for how they interact with society Guessed the Word? Series…
Credo Words & deeds must sync. Who believes big tech co’s mission statements when they don’t pay their fair share of taxes? “Connecting the world.” “The earth’s most customer-centric co.” “Make the best products that have a meaningful impact on people’s lives.” “Organize the world’s information & make it universally accessible & useful.” Yeah, right… Guessed…
Nudge Google tested 41 shades of blue for advertising hyperlinks, & got $200m extra annual revenue, by choosing this hex colour #2a5db0. Psychology can help firms guide buyers in the ‘right’ direction Guessed the Word? Series 2 (2/10) [photo: BeautyColorCode]