Omni-channel Clicks to bricks! Omni-channel retail works as we prefer a memorable buying experience to just spending money on a product/ service. A physical presence drives the buyer back to the e-commerce portal – the fabled ‘halo effect’. Innovative e-tailers jump from digital to physical, & reinvent themselves with a bricks-&-mortar shop Guessed the Word? …
Tag: digital
Dodge Digital tech enables authorities to catch tax dodgers by ‘joining the dots’ to get a full picture of their financial affairs. HMRC now holds more data than the British Library Guessed the Word? Series 25 (3/5) [pic: webandi]
Edit Touched up images of models / products should be marked as ‘Edited’. Nearly all commercial photos are enhanced to give false views of perfection. In France, advertisers can be fined up to 30% of ad costs if digital doctoring is not declared on the image. Guessed the Word? Series 13 (5/5) [photo: BonnieHenderson]
Guess the Word and Contact Us for prizes! Series 4 starts soon… 1st letter of each post Title (in a Series) spells a topical business word (which may be spelt correctly, backwards, jumbled up or as anagrams). Previous answers: Series 3 spelt A-L-D-I-G-T-I = DIGITAL Series 2 spelt N-O-I-T-Y-P-R-C-N-E = ENCRYPTION Series 1 spelt U-N-I-C-O-R-N [photo: yifats21]
Generation Z > 20 years old, Gen Z are super-visual digital natives. They need a cause, make (not consume), collaborate, problem-solve, and like the raw & imperfect (to develop/ own/ share). Offer them: membership (not marketing), flexi-booking, refunds, try-before-you-buy, social space (festivals), personal devices, freemium content & start the relationship earlier Guessed the word?…
Neo-banks New digital-only branch-less ‘banks’ (eg. Atom, Monzo, Starling, Tandem) are not actually banks in the traditional sense – beware! They use apps to provide low-cost money management (lending, investing, shopping) from other providers, including traditional banks What’s the Word? Series 2 (10/10) [photo: JordanHoliday]