Tag: digital

November 7, 2020 admin123@ No comments exist

Moment Change at the White House – Kodak moment!  Why the shutters fell on Kodak offers lessons for Covid survival: base strategy on users, not current product (film) or service (brand, distribution network).  Hoping the gloomy threat will vanish?  Kodak didn’t foresee digital images replacing paper prints, &  memory-capture morphing into experience-sharing.  React to what’s…

January 23, 2019 admin123@ No comments exist

Omni-channel Clicks to bricks!  Omni-channel retail works as we prefer a memorable buying experience to just spending money on a product/ service. A physical presence drives the buyer back to the e-commerce portal – the fabled ‘halo effect’.  Innovative e-tailers jump from digital to physical, & reinvent themselves with a bricks-&-mortar shop Guessed the Word?     …

June 13, 2018 admin123@ No comments exist

  Dodge Digital tech enables authorities to catch tax dodgers by ‘joining the dots’ to get a full picture of their financial affairs.  HMRC now holds more data than the British Library Guessed the Word?       Series 25 (3/5)          [pic: webandi]

November 27, 2017 admin123@ No comments exist

Edit Touched up images of models / products should be marked as ‘Edited’. Nearly all commercial photos are enhanced to give false views of perfection.  In France, advertisers can be fined up to 30% of ad costs if digital doctoring is not declared on the image. Guessed the Word?    Series 13 (5/5)      [photo: BonnieHenderson]

May 17, 2017 admin123@ No comments exist

Guess the Word  and Contact Us for prizes!  Series 4 starts soon… 1st letter of each post Title (in a Series) spells a topical business word  (which may be spelt correctly, backwards, jumbled up or as anagrams).  Previous answers: Series 3 spelt  A-L-D-I-G-T-I = DIGITAL Series 2 spelt  N-O-I-T-Y-P-R-C-N-E = ENCRYPTION Series 1 spelt  U-N-I-C-O-R-N [photo: yifats21] 

May 5, 2017 admin123@ No comments exist

  Generation Z > 20 years old, Gen Z are super-visual digital natives.  They need a cause, make (not consume), collaborate, problem-solve, and like the raw & imperfect (to develop/ own/ share). Offer them: membership (not marketing), flexi-booking, refunds, try-before-you-buy, social space (festivals), personal devices, freemium content & start the relationship earlier Guessed the word?…

March 12, 2017 admin123@ No comments exist

Neo-banks New digital-only branch-less ‘banks’ (eg. Atom, Monzo, Starling, Tandem) are not actually banks in the traditional sense – beware! They use apps to provide low-cost money management (lending, investing, shopping) from other providers, including traditional banks    What’s the Word?   Series 2 (10/10)  [photo: JordanHoliday]