Intangibles Can’t see or touch intangibles, but they’re now more valuable than buildings, machinery, vehicles & computers. Examples: brands, intellectual property, design expertise, trademarks. Intangible asset Mickey Mouse’s copyright extended from 1984 to beyond 2023! To win in an intangible world, invest in education, information & communication technology, urban planning, science and R&D Guessed the…
Tag: copyright
Trademark Can’t protect shape, colour & taste through trademarks. They’re not distinctive enough to be seen as a mark of origin without the brand name/ logo. Courts have refused copyright applications for London taxi and KitKat shapes, Cadbury’s specific shade of purple, & the taste of spreadable cheese. Have a break Guessed the Word? …