Longest Longest & calmest ever US bull market turns 11 years old in June 2020. Will it last? Probably, as American consumers are in great shape. Their debt relative to income is lowest in 40 years, their savings rate is high, real incomes are rising & unemployment is at a 50-year low. No sign of…
Tag: consumer
Quench Hot day? We quench our thirst with fizzy, sweet, flavoured soft drinks. 2017 UK sales up 1.4% in a year to >£15.2bn ($18.4bn, €16.6bn). Which country drank the most? Argentina, at 155 litres per capita. USA was close 2nd (154l), then Chile (141l), Mexico (137l), Uruguay (113l) & Belgium (109l). Children are the biggest…
Santacon Santacon draws attention to mindless consumerismCacophony Society founded 1994 in San Francisco, to broaden perceptions & challenge mainstream culture, by pranks. Huge & long-lasting influence through flash mobs, urban exploring, Fight Club, Burning Man & Santacon. Jingle tills, ho ho ho Guessed the Word? Series 34 (5/8) …
Neutral More Generation Z (born 2000 on) consumers identify as gender-neutral, gender-fluid or trans-gender than previously. Australia, Canada, India, Malaysia & New Zealand have gender-neutral passports. Unisex clothes already in shops Guessed the Word? Series 26 (2/7) [pic: Pexels]
Generation Z > 20 years old, Gen Z are super-visual digital natives. They need a cause, make (not consume), collaborate, problem-solve, and like the raw & imperfect (to develop/ own/ share). Offer them: membership (not marketing), flexi-booking, refunds, try-before-you-buy, social space (festivals), personal devices, freemium content & start the relationship earlier Guessed the word?…
Neuroscience New insights into how we think can help business. We rarely detect forged bank notes, despite well-publicised security features – watermark, metal strip, changing colours – as our brains ignore things which seem to fit our assumptions, and only notice details we go out to seek What’s the Word? Series 1 (7/7) [photo: johnhain]
Olderpreneurs Over-50s are the new start-up generation, accounting for 43% of new UK businesses. They’re more likely to innovate, and be trading 5 years later, than under-35’s. Technology is ageless; whether you’re 10 or 100, the driver-less car takes you where you wish to go. Get older workers to design products & services for younger…