Tag: advertising

February 21, 2020 admin123@ No comments exist

Ploughman’s lunch The ploughman’s lunch – all porky pies?  Alludes to rustic, outdoor, bygone times, but actually dates from 1950s promotion in pubs to boost cheese sales.  Sounds hot, sophisticated & substantial, when it’s a simple, light meal – bread, cheese, pickle, maybe added pie, egg & salad – eaten cold, with a glass of…

August 15, 2018 admin123@ No comments exist

Neon In last 10 years, iconic neon signage regaining popularity. 1912 neon’s red glow 1st used to advertise Paris barber’s shop.  Popularity peaked in 1930s.  Fell out of favour by end of 1940s, except in Las Vegas.  Most vintage signs come from the US and advertise beer Guessed the Word?         Series 28…

September 27, 2017 admin123@ No comments exist

  Drive Half of Saudi Arabia’s 32m population permitted to drive from Jun 2018.  Vehicle demand, taxi services, immigration, advertising & fashion will change Guessed the Word?        Series 9 (3/6)        [photo: Robert_z_Ziemi]

September 15, 2017 admin123@ No comments exist

Gender Mx (pronounced “Mix”), the gender-neutral title, now on official UK documents.  Unilever removing gender stereotypes from its marketing of €8m per year.  Will impact global advertising. Guessed the Word?         Series 9 (4/6)          [photo:injanuary]

July 5, 2017 admin123@ No comments exist

Trend 2017 mobile ad expenditure will hit £7bn (1/3 of UK advertising).  But this most dramatic industry shift of the past 5 years is blighted by ad fraud (“bots” impersonating humans), and is now 2nd only in value to drug crime world-wide Guess the Word?  Series 5 (3/4)  [photo: rami al-zayat]

July 3, 2017 admin123@ No comments exist

Ad blocking Google, world’s biggest online advertiser, to fight fire with fire and add Ad Blocking to its Chrome browser, to block ‘bad ads’; so users won’t install 3rd party Ad Blockers Guessed the Word?   Series 5 (4/4)   [photo: geralt]

May 31, 2017 admin123@ No comments exist

Freemium  A mix of ‘free’ and ‘premium’ is dominant in internet startups & smartphone apps: basic features at no cost, richer functionality for a fee. Users become evangelists if the distinction between free and paid offerings are clear Guessed the word?   Series 4 (4/6)   [photo: Ryan McGuire]

April 1, 2017 admin123@ No comments exist

Nudge Google tested 41 shades of blue for advertising hyperlinks, & got $200m extra annual revenue, by choosing this hex colour #2a5db0.  Psychology can help firms guide buyers in the ‘right’ direction   Guessed the Word?  Series 2  (2/10)  [photo: BeautyColorCode]