Resistance

Resistance to giving up cars is due to strong emotional attachment.  Even at purchase, how the vehicle reflects our personality/ status overrides lifestyle considerations & budget limits.  Many people talk to their vehicles & say they’ve had life’s most memorable moments in them.  So marketers & advertisers gear up the emotional ties, & car clubs personify fleets by naming each vehicle

Guessed the Word?             Series 49 (2/7)              pic: klimkin