Guess the Word and Contact Us for Prizes! Series 68 starts soon…. 1st letter of each Post Title (in a Series) spells a business word – spelt correctly or jumbled up. Previous answers: Series 67 spelt M-E-G-A-D-E-N (ENDGAME) Series 66 spelt P-E-R-O-X-Y-A-R-G-H (XEROGRAPHY) Series 65 spelt I-G-N-I-T-E-N-U-Y (INGENUITY) Series 64 spelt L-O-R-D-A-L (DOLLAR) Series 63 spelt …
Next Covid proves we never know what’s coming next. Innovation is typically incremental, gradual, serendipitous & inexorable. Usually not from one eureka moment, but many trial-&-error experiments. Now is the time to try doing something different or differently; and using fewer, not more, resources. Going round in circles – but what goes round need not…
Emphasis Business covid- survival tactic: change product/service emphasis, to be more visible & relevant. Having a basic plan, a fallback plan & an alternative plan enables us to take a long-term view, but make short-term decisions. Physical & virtual shops must co-exist; trained staff & helpful videos make them ‘magic cubes’. Online launches & virtual fairs…
Define Work defines who we are, moulds our values, determines our future prospects. We remain fixated on finding work for all, even if it’s toil with no purpose other than to keep the wheels of commerce turning. Like automation, Covid offers a vision of a more leisured future, and invites us to reassess why &…
Augment Business Covid-survival tactic: augment existing product or service at low- or no cost. Be customer-centric. Turn a purely transactional relationship into an advisory one. In the end, value is simply being of service, not a vague concept. Something has value as long as it is able to serve. It really is that simple. And…
Groupthink Business Covid survival strategy: avoid groupthink. Consider whether your firm can compete better by copying others, or by being different. Persevere & you’ll become the bold, far-sighted thoughtful leader others turn to for advice. If you want to be a maverick but your firm is inhospitable, start your own, or join a dynamic start-up. You…
Empathy Covid survival lesson from the US President-Elect: above all, have empathy. In business, that means – Respect the client. Listen to what they’re saying. Respond kindly. In the process, add value by rethinking roles & procedures at key customer touch-points, like phone calls & emails. Empathy can’t be taught or bought, but can definitely…
Moment Change at the White House – Kodak moment! Why the shutters fell on Kodak offers lessons for Covid survival: base strategy on users, not current product (film) or service (brand, distribution network). Hoping the gloomy threat will vanish? Kodak didn’t foresee digital images replacing paper prints, & memory-capture morphing into experience-sharing. React to what’s…
Guess the Word and Contact Us for Prizes! Series 67 starts soon…. 1st letter of each Post Title (in a Series) spells a business word – spelt correctly or jumbled up. Previous answers: Series 66 spelt P-E-R-O-X-Y-A-R-G-H (XEROGRAPHY) Series 65 spelt I-G-N-I-T-E-N-U-Y (INGENUITY) Series 64 spelt L-O-R-D-A-L (DOLLAR) Series 63 spelt V-I-A-G-A-T-E-N (NAVIGATE) Series 62 spelt …
Hippie Time for the hippie influence on politics & business to come back? Like the cool 1960’s movement which spread from USA around the globe, Covid has reordered priorities worldwide, so we focus on what we buy, how we live, work & travel. Environmental concern & simple living are back again. The 2020s will be…