Memory
Human short-term memory only holds 7 items at a time. So stick to ‘7 or less’ rule when it comes to categories – on websites, talks, instructions, slides. Naming of categories is also important – shouldn’t have to click/ read more to know what’s in there. Category page on e-commerce websites harks back to mail-order catalogue days
Guessed the Word? Series 31 (3/7) [pic: chris barbalis]