Exhaust

Around 2000: birth of surveillance capitalism.  Tech firms didn’t know how to make money from the internet.  We did a search, they delivered results & ejected our details.  Then Google stumbled on the answer: keep the “data exhaust” (who we are, what we seek, what we do next), render it into information to sell to advertisers who target us.  Big Tech says it’s “doing the right thing” watching us 

Guessed the Word?             Series 50 (4/9)        pic: lawrence hookham