Every internet user knows 404, the error message. Caused by poor internal linking, dead links or expired/sold-out items. Relieve theuser’s frustration with humour, useful information, or helpful re-direct (“a 301”), say to a blog. Practical/ fun approaches can even make “a 404” a destination in its own right!
Guessed the Word? Series 40 (2/4) [pic: aitoff]