Category: E

August 9, 2019 admin123@ No comments exist

Evaporate Traffic “evaporates” as vehicle drivers go on holiday or choose other ways to make their trips.  Walking, cycling or a ride on the top deck of a bus brings an air of freedom & relaxation – enjoy summer in the city! Guessed the Word?           Series 46 (2/4)       …

July 10, 2019 admin123@ No comments exist

Eggwash Double eggwash gives Wimbledon scones their rich, golden-brown tops.  Over 8,000 baked each day of the tournament by 3rd-generation London family bakery.  Secret recipe of high-quality wheat flour, sugar, milk, baking powder & golden sultanas mixed for 6 mins.  Dough left to ‘relax’, then hand-cut & put on baking trays.  Baking time & temperature…

May 3, 2019 admin123@ No comments exist

Exchange Most transactions now occur with no monetary exchange.  Statistics only measure activities with money value, so these barter deals get omitted. Example: “Free” apps for smartphones.  They aren’t really free; we get them in exchange for giving up personal data or accepting advertisements Guessed the Word?           Series 41 (7/9)   …

April 26, 2019 admin123@ No comments exist

Easter egg  Hidden “Easter eggs” appeal to our fondness for puzzles & discovery.  Since  Atari’s1979 video game Adventure, comic books, computer software and even search engines have included secret jokes, messages & images, encouraging us to hunt them out.Effective user engagement, while keeping creators happily productive Guessed the Word?           Series 41 (5/9) …

April 8, 2019 admin123@ No comments exist

Error Every internet user knows 404, the error message. Caused by poor internal linking, dead links or expired/sold-out items.  Relieve theuser’s frustration with humour, useful information, or helpful re-direct (“a 301”), say to a blog.  Practical/ fun approaches can even make “a 404” a destination in its own right! Guessed the Word?       …

February 4, 2019 admin123@ No comments exist

Eternity Cricket gives an idea of eternityTest matches last up to 30 hours.  Fight, flair, grit, glamour, twists & turns keep average attendances in England rising: 52,850  (1980) to 77,420 (2017).  Redeveloped venues provide great spectator experience.  England had its 1,000th Test in 2018 and has been in >43% of all Tests ever played.  Learning…

January 21, 2019 admin123@ No comments exist

Escape room Next big thing in entertainment: escape rooms.  Locked in a room, with 1 hour to solve a series of puzzles that permit escape.  Mixes immersive theatre & computer gaming, so ideal offline brand extension to create memories.  Successful puzzle design – not too boring or too difficult.  Invented in Japan 2007.  UK now has 2,000 escape…

December 31, 2018 admin123@ No comments exist

End of year 2018 SLUMP DUMP TRUMP.  Slump in oil price.  DUMP in stock markets – London FTSE, New York S&P, Europe Stoxx.  Then there’s TRUMP.  The only way from here is up!  Best wishes to all our readers for good health, enough wealth & lots of happy times in 2019 Guessed the Word?   …

December 15, 2018 admin123@ No comments exist

Evergreen Just as evergreens signify permanence, brands can pass on emotional values down the years.  Despite company failure, the best brands have a long-lasting romance & history, which can be re-invigorated Guessed the Word?              Series 35 (4/8)               [pic: Kappa]

November 14, 2018 admin123@ No comments exist

Emotion Emotion can prevent start-ups from seeing their idea isn’t viable as a business.  Obscure, esoteric new products/ services only appeal to few people. Targeting a small niche means less competition, but also less money Guessed the Word?             Series 33 (2/5)           [pic: lubo minar]